Buzz Bracket uses social engagement data (shares and clicks on shared content) from the AddThis network to quantify relative social activity for each team using the team's keywords (like "UVA Basketball"). We then compare the buzz and project a winner for every matchup.
Buzz Bracket is powered by AddThis, an industry leader in marketing personalization. With technology adopted by over 14 million websites worldwide, AddThis reaches over 1.8 billion users monthly and has the largest first party data co-op of consumer behavior on the web. Tapping into this powerful network, AddThis empowers marketers to deliver personalized experiences that increase engagement conversions & brand loyalty.
Buzz Bracket is an idea that sprang forth from the minds of a few sports fans and stat geeks at Viget, an independent digital agency with offices in DC, Boulder, and Durham. We bring together strategy, design, and development to help our clients create a better future.